Category Archives: Uncategorized

To anyone in the Digital and Social Media space looking to setup or optimize your efforts post lock-down, Avoid the trap of panic selling. Focus all your efforts in building/re-building relationships with customers. The digital and social landscape can seem very overwhelming. With technical jargon, codes, consumer funneling, ad techniques, production costs on one end.…

Google released a very special doodle today in lieu of Earth Day. Shout out to our winged friends The Bees and their essential role in our eco system. Here’s the doodle At the end of every level you unlock a fact/stat about bees. Such as POLLINATION BY BEES MAKES TWO-THIRDS OF THE WORLDS CROPS 85%…

For the record i am not an affiliate of Slim Jim or Conagra brands. This is an independent analysis of another success story of including memes into corporate social media strategy. Let’s set the stage here…5,000 Followers on Instagram in September 201850,000 Followers on Instagram in March 2019 1,000,000 Followers on Instagram in April 2020…

I hope that you and your loves ones are safe in your homes. I would like to extend my appreciation to all Doctors, Assistants/ Nurses, Authorities, Forces, Media Outlets, Businesses, Delivery guys/girls for the tireless efforts taken to provide a service to the people. We all have the potential of being the next victim to…

9 Reasons Why Advertising Agencies Are Failing As of late there has been a serious drop in the quality of Ads and general accountability of Ad Agencies. Over the past 4 months alone, I’ve had 3 clients tell me that they are unhappy with their Advertising Agency. Furthermore, they are going to hire and manage…

Client : Revenue Cycle Management Company Based in Texas (USA) Product : Medical Billing Software/ Practice Insights and Analytics Target Audience : CEOs, MDs, CFOs of Hospitals and Labs in the U.S Platforms : Instagram, Facebook and Twitter Paid Ads : Google Display, Google Re-marketing, Conversion Tracking and Mobile In-App Ads Probably the most interesting…

A little late on the upload <3  But here it is. 9 Digital and Social Trends to look out for in 2020 TREND 1 – TIKTOK Resting happily at over 500 million downloads to date TIKTOK the increasingly popular app continues to soar among screen-agers young and old. The engagement is staggering. Short video clips…

Watch the following video Pretty cool huh? What was going through your head when you were watching this video? -Wow. That’s amazing!-I need this-My friend could really use this-Imagine the time i would save doing my hair-No more $$$ trips to the salon-Removes frizz and makes your hair shine? No way, What kind of snake…

Ah the elusive good brief. If (Heaven forbid) you were coming down with a flu. Which one of the following best describes you? 1.You schedule an appointment with your doctor to meet him/her and vent all possible pains and symptoms you are experiencing 2.You schedule an appointment with your doctor, You take note on all…

In the golden days FMCG’s would compete heavily for shelf space with the primary focus of grabbing your attention so that the product would stand/pop from the shelves. Companies would compete to get the eye level shelf at supermarkets and use various eye catching ad campaigns, packaging, POS danglers, POS wobblers, POS gondolas etc to…