A little late on the upload <3 But here it is. 9 Digital and Social Trends to look out for in 2020
TREND 1 – TIKTOK
Resting happily at over 500 million downloads to date TIKTOK the increasingly popular app continues to soar among screen-agers young and old. The engagement is staggering. Short video clips of users dancing, singing and doing pretty much everything for their 15 seconds of fame. The feeds will keep you entertained for minutes. The immense popularity and influence of these tiktokkers will be a rising opportunity for affiliate marketing, Sponsorship’s, Brand placements, Competitions etc. Don’t be surprised if TIKTOK hits a billion downloads by end of 2020
TREND 2 – YOUTUBE IN VIDEO BRAND PLACEMENTS/AFFILIATE MARKETING
Youtube has helped many people make a living doing what they love. However, as more content gets uploaded to youtube users have become more vocal about their viewer experience. Namely, In-Stream Video Ads. Youtubers will have to consider pushing brand placement and affiliate marketing in-video rather than depend purely on ad revenue generated through in-video ads
TREND 3 – INSTAGRAM TO REMOVE LIKES
You may have noticed that some accounts don’t show post likes to the public. No this wasn’t a bug on your smartphone. Instagram has disabled likes from being visible to the public. This move may be a clever one to say the least to combat social media anxiety induced by likes. Is this going to be the norm for all platforms? Hmm time will tell.
TREND 4 – MEME INTEGRATION INTO CORPORATE STRATEGY
Ah Meme creators, The unsung heroes of the screen-age.
Including memes into your corporate social media strategy will increase social media engagement and reach. A few companies have already switched to meme based accounts and are reaping its rewards. Refer to the instagram accounts of Breitbard (“wearebreitbart) Slimjim (@slimjim) for insight on TG based content strategy
TREND 5 – GOOGLE STADIA
Stadia, the cloud gaming platform of Google is on a mission to revolutionize console gaming with 8k (Yes 8k) Resolution gaming. Recently the tech giant rolled out five new games available for download. You can be sure that Stadia will make some noise in 2020
TREND 6 – EPHEMERAL CONTENT
Ephemeral content is any content that disappears after a few hours. Usually 24 hours for the mainstream social media platforms. The fear of missing out will increase engagement on ephemeral content for all accounts on social media platforms. Consider including “Story” based content into your social media strategy
TREND 7 – SELF HELP/ MINDFUL APPS
2020 will be a big year for mindful apps. As the usage of devices and time spent on devices increases, Social media induced anxiety and depression will continue to rise. Users will benefit and demand more from mindful/self help/improvement content producers.
TREND 8 – PRIVACY AND REGULATION, A BIG CONCERN
With so many platform additions in 2020 user privacy concerns will be pushed to its limits. Platforms will have to work closely with telecom regularities to ensure that user data is protected according to GDPR (EU) updates whilst maintaining transparency on platforms. Conversely regularities will have to accommodate data collection and creative ad revenue strategies adopted by the social media platforms.
TREND 9 – SOCIAL MEDIA INDUCED ANXIETY AND DEPRESSION
In terms of negative trends, this could be the biggest one of the year. Increased social media and device usage will see a rise in social media induced anxiety and depression, lowered attention spans, recklessness and depression among users. As platforms strive to give you more “hits” to keep you hooked on the platform and keeping you virtually high in the simulated reality, Users will have to become more aware of their device/social media habits to avoid being snagged by the wave of anxiety and depression from using their devices in 2020.
May you control your devices and not let the devices control you. Stay Well <3
Feel free to comment your thoughts, questions and concerns