Watch the following video
Pretty cool huh?
What was going through your head when you were watching this video?
-Wow. That’s amazing!
-I need this
-My friend could really use this
-Imagine the time i would save doing my hair
-No more $$$ trips to the salon
-Removes frizz and makes your hair shine? No way, What kind of snake oil is this?
-How much is this?
-Does it really work?
-It must work because science
-Haha Jokes on you, I’m bald
-How did i end up watching this video?
If you related to at least one of the above you are human. If you related to at least 3 or more congratulations you are the target audience and are now part of the conversion funnel.
One thing is for certain, The spot catches your attention.
This is a classic example of Viewer Experience Expectancy done right
Product : Hellance Beeline Pro (Ionic Hair Straighter)
Price : $30-35
Consumer iNSIGHTS – Hedonistic, Lifestyle Impulsive
Delivery – Drop shipping worldwide
Social Proof – Live reactions in video, Client testimonials
Funnelling Platform : Instagram
If you were scrolling through Instagram on your phone and have subscribed or liked any lifestyle bloggers or beauty products chances are you will be targeted with this spot or spots like this.
The brand claims that the hairbrush emits ions to equalize the imbalance of ions in your hair that causes frizziness.
While this spot could have been produced in a studio professionally, The fact that the brand kept raw real footage of everyday people while recording their honest reactions is very commendable. Especially with reducing dissonance and influencing credibility.
Ever had a bad hair day? I’m sure everyone with a few follicles on their head could attest to this
Dissonance reducing factors
-60 day Money back guarantee
Click Funnel on instagram>landing page>Shopping Cart
Incentive and Urgency caused bias
The brand has been active on social media for less than a month so there is not enough data available to estimate site traffic, conversion rate and cost per acquisition. But if the VEE and conversion funnel of the website are a testimony to the brands effort in marketing the product i’m quite certain this is a winner.
Please feel free to share your feedback about the product if you have used it.